A fine art print titled ‘Provenance’ of a basket weaver, Ma Eunice, demonstrating how craft is often devalued in the hands of the crafter.

The words we use can promote the value of something or diminish it. We also know that a product can be deemed valuable in the hands of one person, but less valuable in the hands of another. I met Ma Eunice Jabulani as a young craft developer in 2002.

In the field of craft development – it is often the creator, the “crafter”, whose work is undervalued and underpaid. While they are an essential part of the value chain, they are often the weakest. And by weakest, I mean: vulnerable, expendable, and generally, the poorest. That same product, in the hands of (a reseller) one who can weave a compelling tale of provenance, accompanied by glossy images and online presence, can increase the value of that piece exponentially. Thirty (30) % of earnings from prints sold of this artwork will go to developing workshops on income generation strategies for the KwaJobe craft group.

Limited Edition: 60 Prints Available

Framing:

• Prints, whether paper or canvas, will arrive rolled in a tube, unframed / un-stretched.
• Each print has an extra white margin to accommodate the framing process.